tag:blogger.com,1999:blog-7695054139670388214.post3659066601024747679..comments2024-03-25T02:38:06.683-07:00Comments on Beeronomics: Coopetition: When Competition is Good for AllPatrick Emersonhttp://www.blogger.com/profile/17242234148546323374noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-7695054139670388214.post-186832775778006202011-07-19T23:30:45.549-07:002011-07-19T23:30:45.549-07:00Sorry I'm late to this discussion--a good one....Sorry I'm late to this discussion--a good one. It's worth noting that, as chummy as craft brewing is, it's not totally forgiving. A number of breweries have failed over the years, and some seem to be in a perpetual state of slow failure--MacTarnahan's springs to mind. <br /><br />You have two factors working at the same time. On the one hand, new interest creates an ever-growing market, as craft beer cannibalizes the macros, not each other. But the bigger the market becomes, the more it matures. That means weaker players won't find consumers clamoring for their beer--there's just too much else out there.Jeff Alworthhttps://www.blogger.com/profile/02930119177544342495noreply@blogger.comtag:blogger.com,1999:blog-7695054139670388214.post-83738921738631507062011-07-19T17:08:08.536-07:002011-07-19T17:08:08.536-07:00Recently I attended a groundbreaking ceremony of s...Recently I attended a groundbreaking ceremony of sorts for a new Los Angeles Brewery called Golden Road and their CEO Tony Yanow who is huge in the LA craft beer community said something interesting pertaining to this discussion. His statement was something to the effect that craft breweries can't make beer fast enough to meet demand (at least in the LA area). At some point when demand plateaus then it's likely that you'll see a more competitive marketplace. I thought it an apt statement. Great articles. Great blog. Cheers!<br /><br />Jason<br />President<br />Beers In Paradise/beersinparadise.comBeerologist4BIPhttps://www.blogger.com/profile/13845512318596704157noreply@blogger.comtag:blogger.com,1999:blog-7695054139670388214.post-12956802861962299412011-07-19T17:06:49.179-07:002011-07-19T17:06:49.179-07:00This comment has been removed by the author.Beerologist4BIPhttps://www.blogger.com/profile/13845512318596704157noreply@blogger.comtag:blogger.com,1999:blog-7695054139670388214.post-34190436557117415832011-07-17T16:00:31.315-07:002011-07-17T16:00:31.315-07:00With 25 new breweries expected to open in Oregon b...With 25 new breweries expected to open in Oregon before the end of the year, I think you're right. "There will come a time (and we may be quickly reaching it in Oregon) when the growth of breweries outpaces the growth of craft beer demand and competition becomes more serious among craft brewers." And while most craft breweries are "rowing the same boat in the same direction," success will require differentiation among individual craft breweries -- beyond relying on the momentum of the craft beer movement as a whole. Still, many breweries ignore, dismiss, or fail to recognize the importance of marketing and brand. As the marketplace becomes more competitive, marketing and brand will become a bigger factor of success for individual breweries. And this will require a shift in mindset from how many currently approach both disciplines.Brady Walenhttps://www.blogger.com/profile/07011220773316111041noreply@blogger.comtag:blogger.com,1999:blog-7695054139670388214.post-36455679423278531032011-07-16T06:19:55.363-07:002011-07-16T06:19:55.363-07:00I have to wonder when the new craft brewing entran...I have to wonder when the new craft brewing entrant is no longer warmly welcomed like a brother into the local craft brewing family, but as yet another guy trying to take everyone else's money. If there is a craft brewing bubble, it would be interesting to see how all these chummy feel good vibes survive.Derrick Petermanhttps://www.blogger.com/profile/03965272125362046327noreply@blogger.com