|Photo credit: John Foyston|
I still think this is a bit of a risky strategy, but as more cans appear the more acceptable they will become to consumers in all likelihood. I am also a little worried about the BPA liners in cans and wonder how that is going to correspond to the wholesome organic image of HUB. Hopefully BPA free cans will become available in the near future making that issue a moot point.
One thing I do like is the label 'pounder' on the bottom. Ah yes, craft it up all you want, it's still beer inside. Pound away.