Full Sail is pushing out on the East Coast. From the press release:
Full Sail Brewing Company, renown for their internationally award-winning beers, has announced that they have expanded distribution to additional markets in New York, New Jersey, Maryland, Massachusetts, Rhode Island and New Hampshire in partnership with L. Knife & Son Companies.It's all about the economies of scale - growth is the rule. Not clear if this will be beer brewed in Hood River and shipped or brewed closer to those markets. If the former, then there is a serious transportation cost issue that could be a problem when it comes to competing with the local brands.
Which is why ambitious breweries like Deschutes will almost inevitably end up with a brewery in the mid-atlantic region. The market is just too big and dense to ignore.