From the Village Voice: James Bond in the new 007 flic Skyfall will eschew his shaken martini for a beer: Heineken. This apparently because of a nice $45 million product placement fee.
This is not the first time Heineken has hitched its wagon to the Bond franchise:
But it is the first time Bond will not be drinking martinis (if it is the case that Heineken will displace martinis entirely).
Now, it is obvious that only a big macro could afford such a product placement, but let's suppose our super-agent were real, what beer would he drink? In my mind there is no question Bond is a total hop head so here are some ideas for the real 007:
Ninkasi Total Domination
Stone Arrogant Bastard
Bear Republic Racer 5 (racer=fast driver)
You got others?