Friday, April 20, 2012
A Year of Widmer Rotator IPA
It has been roughly a year since the Widmers introduced a new concept in its mainline IPA: the Rotator series in which a new recipe would be rolled out every three months or so. We are now in the fourth iteration in the series and it is the most unique IPA they've rolled out yet - the "Spiced IPA."
There is a lot going on in this beer and I suspect that this beer will divide folks into two pretty distinct camps: lovers and haters. I will be totally honest: it is definitely not for me but then I never expected it wold be for I am not a fan of spices in beer. Holiday ales, for example, are often too spicy for me. But to my surprise it is really the tea that jarred my palate. It is a very well made beer, make no mistake, and you should definitely try it because it is revelatory no matter which camp you end up in. And for such a non-mainstream beer, the Rotator aspect means that it is being sold as one - you'll find it everywhere, including on tap at Jeld-Wen Field during Timbers games.
So over the last year we have had (in order of their release):
X-114: An 'experimental' IPA with an experimental hop that has gone mainstream. This is the one that hit my sweet spot. Super floral and citrusy with a nice malt and alcohol balance, it quickly became a favorite of mine.
Falconer's IPA: An aggressively bitter -hopped IPA of the 'old school.' Folks who love the So Cal IPA style would probably love this one, for me, though I liked and enjoyed it, it missed the aromatic sweet spot and was a bit too caustic.
O'Ryely IPA: Rye and my palate generally don't get along very well - I find rye often imparts a soapy quality that I dislike intensely. But the rye here is very subtle - I get no soap but a nice grainy spiciness that complements the hops brilliantly. I thought of this as a perfect winter IPA, a little warmer and spicier, but I would turn away from it as the temps climb higher.
Spiced IPA: See above
I hope that by imparting my personal refelctions of the beer that I do not skew the results too much, but I have put up a poll asking which IPA you prefer. You have to pick just one. Notice I don't say 'best,' this is about the one you would choose if you had all four on offer but could pick only one.
I would love to know how they sold but even if the Widmers shared the data it would be hard to interpret It is hard to de-trend and isolate an individual beer's effect on sales. By this I mean that if you bought an X-114 and loved it and went back and bought the IPA again, you might have missed the X-114 and picked up a Falconer's. When you did so you might not have noticed the change or you might have noticed the change but figured that since you liked the X-114 your would give the Falconer's a try.
I would also like to know what they are thinking now after a year into the project: will the start re-running the best sellers, spin those off into separate beers, or just keep offering new one-offs.
I hope, of course that they give us the X-114 again in whichever format they choose and I especially hope it gets back on tap at Jeld-Wen because I am just not into the Timbers and Spiced IPA combo.
Overall, I am a huge fan of this project, a big fan of the beer (even the ones not suited to my palate) and think the Widmers deserve tons of credit for trying something different with such an important line of beers. Kudos.