Friday, October 15, 2010

Another Thought re: Black Star

It occurs to me that the Black Star strategy is very similar to Full Sail's Session. Full Sail has created a stand alone brand for a single beer (well, now two) that is a direct assault on the macro market.  From what I have heard, Session has been very successful but I have no hard data.  It has been too long since I have had a Session to compare it to Black Star, but both are better alternatives than the typical macro lagers.

It is possible that the success of Session has served as a model for the Black Star strategy.   

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